Think Tank

56 posts

Blog Post

August 6, 2015

2-Part Formula to a Truly Unique Selling Proposition

Jane was sitting in her networking group waiting to deliver her “elevator speech.” She thought she had a great line to explain her catering business. She delivers quality food, fast and friendly. She even liked the alliteration: all those “f’s”. Sure enough, three people before her, another woman stood up and announced she was a caterer too. (Don’t you hate when that happens?) That’s ok. Jane has a unique selling proposition. At least she thought she did.

Blog Post

August 6, 2015

Growing Customers: A Lesson from Retail

The best shopping experiences are in the mall. They’re just so darn good at converting you from a wandering, lost soul to a customer. So why not look at how they interact with you and learn a few lessons about growing customers. Consider that you see a store that you’ve never been in before, and linger outside as you look at it. Maybe you’re in the mall looking at the sign trying to figure out who they are and what do they do.

Blog Post

August 6, 2015

3 Things Every Referral Program Should Have

I have recently given 5 referrals to a coaching friend of mine – in about the last month or so. I’ll admit, I don’t do that very often. Sure, I will help someone out if they ask, but it’s usually in response to a request – not a regular thing. But recently, a coaching friend of mine put in place a referral program that I think has the 3 steps to success. And I want to share them with you.

Blog Post

August 6, 2015

4 Calls-to-Action You Need in Your Marketing Strategy

One of the most frequent question I hear is: “How do you know which message to use for a landing page or advertising campaign?” It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on your marketing strategy. But there are really only 4 basic types of calls-to-action. You can change the language based on what you think motivates the viewer. In addition, there is good evidence that phrasing the call-to-action as an imperative (command) works well. There are also lists of different phrasing – although there are a lot of similarities as per this article. But in the end, we’re asking our prospect to do something. And there’s not a lot we can ask them to do.

Blog Post

August 6, 2015

Scale to Achieve Business Freedom: New Book Shows You How

Are you maxed out in your business? Have you determined that you need to earn more money but don’t know where you’re going to find the time because you spend all of your time working with your clients? If that’s the case then you need to scale. That’s what my new book Scale is going to teach you.

Blog Post

July 30, 2015

How to Create a Revenue Generation Plan that Adds $10k/mo

If you have hit a revenue barrier, than you need a solid revenue generation plan that will add at least $10k/mo to your bottom line. Learn how in this seminar.

Blog Post

March 31, 2015

5 Book Ideas for Consultants, Coaches, and Other Experts

If you want to stand out among an ever-growing field of experts, write a book. Very few entrepreneurs actually go through the effort of writing a book. Some statistics say the number is 5% or less. It's amazing, actually, that so few business owners make the effort, even as so many create blogs. Many think there's no money in it or it's just for vanity. "Vanity publishing" they used to call it. I call it money. Amazon reported last year that 31% of all e-book sales are self-published authors. That represented nearly 40% of all the e-book royalties for Kindle. Amazing! In other words, self-published authors were earning more than their proportionate share of royalties compared to other e-book authors. If that's not enough to get you thinking, I don't know what does.

Blog Post

March 7, 2015

3 Secrets of Networking that Generate Cash

Hey, Scalers. This is Frank here. I just thought I would record a quick video blog for you. You had a lot of questions lately about networking, and I wanted to share with you the 3 secrets to networking that actually generate revenue. This is one of those things that people think networking is this weird, salesy thing. Actually, that's the problem. Most people look at networking as a way to sell. If you think about it that way, it actually blocks you into the wrong way of thinking about the right way to network. I want to share with you some 3 secrets that will get you past that mental block into doing things that actually work for networking.

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