Amanda Abella is the Millennial Personal Finance Guru. In this episode we talk about how the personal finance industry is changing because of the needs of a new generation. She discusses how she uses her influence to change large financial institutions perspectives on the up and coming consumers. We also talk about how she runs an influencer business.
Featured in Forbes, The Huffington Post, Inc, and Business Insider, Amanda Abella is a Latina Millennial Finance Expert who created an online community where millennials can learn how to make money online and actually enjoy their financial journeys. Her ever growing community is currently made up of over 40,000 individuals across social media and email subscriber channels.
Frank Bria (00:00):
The 6 to 7 Figures Show. Episode 81. Ready? Let’s hit it.
Broadcasting from the Valley of the Sun outside Phoenix, Arizona. This is the 6 to 7 Figures Show. Tired of working so hard and having no time? Take your six figure practice and turn it to a thriving seven figure enterprise. And now your host, author, speaker, mentor, and strategist Frank Bria,
Frank Bria (00:28):
Welcome to the 6 to 7 Figures Show. I’m your host, Frank Bria. And in today’s episode we are going to talk about profitable businesses for millennials. But first a quick message from our sponsor. This episode of the 6 to 7 Figures Show is brought to you by High Ticket Program. Did you know you’re only 12 projects away from turning your six figure practice into a thriving seven figure enterprise? In the High Ticket Program Accelerator, we guide you through every step of growth and scale, a process we call leap. Imagine having a world class project team guiding you and your team through every step of pain-free growth, all with the goal of becoming a seven figure enterprise and moving away from painful, time consuming business operations and client delivery. Get a taste of leap in your own business by downloading our free High Ticket Program core offer Blackbook that contains more than 60 pages of standard operating procedures for your business, including onboarding, customer service, graduation, financial management, and much, much more. You can get that for free by going to the show’s homepage at 6to7.show That’s 6to7.show for your free Blackbook. I am absolutely pleased to introduce today’s guest, Amanda Abella. She’s featured in Forbes, the Huntington Post, Business Insider. Amanda Abella is a Latina millennial finance expert who created an online community where millennials can learn how to make money online and actually enjoy their financial journeys. Her ever growing community is currently made up of over 40,000 individuals across social media and email subscriber channels. Amanda, welcome to the show.
Amanda Abella (02:04):
Thanks. I think we might be up to 60 now. We might need to update that by the time this goes live. Who knows, knows Twitter. Our Twitter followers have babies.
Frank Bria (02:21):
So we were actually talking a little bit before we got started. Kind of pre-interview about some of the things that your followers are interested in, what do you think are some of the things that are growing your community so quickly? What are some of the content pieces in the topics you’re talking about?
Amanda Abella (02:39):
So I am very well known for being very, very transparent and very honest with people. I actually started this journey almost 10 years ago. It will be 10 years in 2020 where I was a broke 22 year old who couldn’t find a job. And I was like, “I’m just going to air out all my financial dirty laundry in hopes of being able to fix it and whatever. Maybe someone will find it helpful”. That’s as far as it went back then and now fast forward almost 10 years and we’ve worked with some of the top financial companies. I recently did a campaign with TransUnion, which was really cool. Now I’ve done marketing for most of the major banks in the US and then on top of that, now I help a lot of small business owners kind of build their own brands and teach them how to do marketing and sales. So what I’ve learned more than anything, is my audience has kind of grown with me in a sense. We have people in our community who’ve been with me since the beginning. I mean that’s almost 10 years. What I have found is the reason they stay on is precisely because I’m so transparent and I guess it’s easy for me because I’ve always been that way. So it’s not like I had to try. Sometimes with my clients, they’re a little scared to do that cause they feel like they have something to lose. I’m like, “well, when you’re broke and 22 and living at home, you don’t have anything to lose”. So I was just already in the habit of doing it. So I’ve always been super transparent and very honest with people. So a couple of the things we’ve noticed, there’s a video that we did aboutI think it was five reasons you shouldn’t go into entrepreneurship where I was just straight up with people. Right? Another one is I have a podcast episode on all my financial failures of the last 10 years. Right? And the reason I did that, I’m like, “Yeah, some of you are coming to see me now, you know, 10 years in, we have a multiple six figure business. We’ve worked with Fortune 500 companies. I’m starting to do real estate investing. You’re seeing me now. You didn’t see kind of everything that’s led up to this”. So I will very occasionally go back and teach people, “No, actually I effed up a ton to get here”. To be transparent with them and that’s some of the stuff that we get the most feedback from and the most thank you’s from, because I feel like sometimes once people reach a certain level, they become a little bit untouchable and I don’t want to do that. I made a commitment that I was always going to be super transparent. So then this year we’re in the process of scaling. I hired my first employee, you know, we got a part time CFO on board, you know, and I’ve been talking about that whole process going on behind the scenes and how much I hate scaling, not hate it. But it’s not my favorite thing. I like to be on podcasts, I like to be on live videos, I like to be teaching, I like doing sales, right? That’s the stuff I like to do. I don’t like fighting with CRMs and organizational management. It’s not my thing. I don’t like it. It’s not my jam. But I’ve had to do it all year and I’ve been kind of showing that process behind the scenes. And I recently went out to dinner with one of my students who was in town and she’s like, “No one talks about this like you do, please keep doing it”. And I’m like, “Really”?
Frank Bria (06:02):
It’s the painful stuff that people want to hear because frankly there’s enough voices out there for the fun stuff. You know, I mean there are people who want to talk about launches and all that kind of stuff. There’s plenty of that out there, but there’s something about telling stories about the real life, you know…
Amanda Abella (06:24):
Sometimes this really sucks. Here’s what you’re in for.
Frank Bria (06:28):
Yeah, that’s right.
Amanda Abella (06:28):
But it’s worth it.
Frank Bria (06:30):
And I think that’s probably one of the most helpful things that an entrepreneur can do as helping other entrepreneurs is to tell the truth, you know, to be honest and forthright about what’s the highs and the lows.
Amanda Abella (06:44):
Yeah. Cause you know, and I don’t know if you’ve had this happen, but I’ve definitely had experiences where I’ve, maybe I’ve been following this person’s content or their podcast or I’ve been in their programs and then I meet them in person and they’re a total disappointment, to be frank, right. You know, it happens.
Frank Bria (07:02):
It’s the old adage, you know, be careful when you meet your heroes kind of thing, you know?
Amanda Abella (07:06):
Yeah. You know, and one of the things that I’m so blessed to hear is, “Oh my gosh, you’re the same person that you are on your podcast”. And I’m like, “well who else would I be”? You know? But I understand people put on personas and all this kind of stuff. I get it. But when I first started hearing that, I was like, “What? What who else would I be”?
Frank Bria (07:26):
That’s such a great response to that. Like who else would I be? Well, I think you’ve outlined, I mean, when I hear you talk about the way that you’re interacting with your social media following in your email subscribers, authenticity comes to the top, right? Such a powerful concept. The other thing that you’ve mentioned that I want to call out because I think it’s brilliant that you do it and it’s really powerful, is the concept of having a journey of following a journey. And you mentioned that in your intro, you mentioned that financial journey, your own financial journey. And I think audiences really love to follow the path. They really love to follow the journey of somebody and see what the real life is because so much of social media are just these splashes of single images. You know, we look at someone on a beach.
Amanda Abella (08:18):
And a lot of it is complete garbage, let’s be real, you know. So I try and be honest. Sometimes it screws me over in sales cause I’m like, “No man, this is work”. And I’m honest with people. Most times people respect me. Sometimes it screws me over in the sense of like, “I don’t get this sale”. Right. But then I find out they go hire someone else and then that person ghosts them and they’re out nine grand or they hired an agency and they’re out six grand when they weren’t ready for an agency. So you just weren’t going to do the work. You were looking for an easy way out anyway. So that’s why I’m like air quotes.
Frank Bria (08:53):
Air quotes. Yeah, that’s amazing. So, the work that you’re doing now, can you tell us a little bit about it? Who are you working with primarily and what’s that look like for them?
Amanda Abella (09:03):
Yeah. So I do a lot of spokesperson work with financial companies. For example, I did one with TransUnion where, you know, they had a credit tool that came out and one of the cool, this is one of my favorite things to do, is I went, I did a workshop for all their interns on how credit actually works, right? So that was a really cool little project that we do. And I work on campaigns like that with financial companies that comes because I spent eight years doing content marketing for financial companies. And then when I was done with that, I transitioned over into more like spokesperson campaign type work. Which is, I love it. I love speaking, I love doing workshops like that. I loved doing satellite media tours. It’s the stuff I like. I don’t like the behind the scenes stuff as I mentioned. Right. Then in addition to that, one of the things I do because I realized, “Oh my God, this is where it’s at”. I started to realize that my audience had shifted and they had shifted from budgeting, paying off debt. They’re like, “Oh God, we’re so over this”. And on top of that, a lot of them have student loans. Cause you remember I talk to mostly millennials and a lot of it just became a basic math problem of you’re just not making enough money. But that’s it. That’s what this is, right? So I got a little annoyed with the financial industry because more traditional financial stuff is still like “budget and save and don’t buy the latte”. I’m like, “none of that makes a difference if you’re not making enough money to begin with”. So I started noticing, Oh I shifted, my audience shifted”. So I started focusing more on helping small business owners. Although I’ve done a lot of negotiation stuff too for people who were still in regular jobs. But I tend to attract a lot more entrepreneurs and business owners, right. Who really need to learn marketing and sales because those are the two things that change everything. The second thing I noticed is that most business coaches out there have no idea how to teach marketing in the proper way. So the way that we teach it is, it’s not just the tactical stuff of, I don’t have time and money or here’s my problem. Right? I want you to know these people so deeply that, you know, emotional blocks that they don’t even know they have. Right. That’s what makes a difference.
Frank Bria (11:08):
Yeah. That’s really powerful. The other thing that is really fascinating about what you’re describing is this power for entrepreneurship to overcome the traditional things that people are dealing with. I have to agree, I don’t say this a lot, but so many of the so called gurus in financial management out there just drive me nuts. And I’m going to call her out and I’m probably, she’s such a name. I’m going to get in trouble for doing this, but I listen to Susie Orman and it drives me insane.
Amanda Abella (11:43):
Oh, go ahead. Yeah. So Susie, she was actually on a friend’s podcast and it turned into a big hoopla because I understood what Susie Orman trying to say, but a lot of people in the personal finance community did not. And then on top of that, it didn’t make sense with the video that came out later, but she was basically saying you need at least 5 million to retire as she was talking about her jet or her island or something like that. And people in the personal finance community can get really judgy about stuff like that. Right. People got pissed, right. I totally got what she was trying to say. It’s just that the way that she said it didn’t really land very well. It wasn’t the best delivery. But then a week later you see a video of her saying that buying coffee is like pissing money down the drain. And I’m like, “You did not get your Island by not buying coffee. Let’s be real that’s not how that happened”.
Frank Bria (12:35):
That is exactly it right there. Because I’m from the financial services space too originally. So, you know, all of the classic services that the financial service industry gives or offers to millennials just completely disconnect and they sit back in their offices scratching their heads. You know, I mean, it’s great for folks like you because I feel like they have to hire someone like a Rosetta Stone to be able to talk to these folks, but they just don’t get it because they’re talking about these classic sort of 1950s ideas about how to live your financial life, when in fact the storyline from the 1950s of a single income family, with the home that was already mostly paid off and no student debt and all these sorts of things, it doesn’t even exist anymore.
Amanda Abella (13:29):
Yeah. And the thing is, it’s also a lot of social conditioning. So I’ve given keynotes at Fortune 500 companies and they’re like, “They’re not investing in the 401k can you come fix that”? Right. And I’m like, “No, we’re not talking about that”. And they’re like, “What”? And I’m like, “They’re not even ready for that. They’re up to their eyeballs in debt. They don’t have, they’re not even thinking about a 401k”. Right. And they’re like, “Okay, we’re going to like let you talk about like mindset and stuff I guess”. They were so nervous. Right? But they let me do it, which is awesome. Then I went to go do it and they flew me out and I gave the keynote. And it was fascinating cause I started asking questions. Right. And the human resources group that hired me knew very well what was going on in the lives of the employees. It’s the managers and the higher ups who wouldn’t, they’re just not connected to it. It is what it is. They’re in their offices doing what they gotta do, you know, it is what it is. It’s no one’s fault. It’s just conditioning. Right. So I started asking questions and I’m like, “Well how many of you have student loan debt”? 75% of the room’s hands went up. Right. “How many of you heard a positive conversation about money in your household growing up”? One person raised their hand in the entire auditorium.
Frank Bria (14:41):
Amanda Abella (14:42):
And afterward they were driving me to the airport and they’re like, “We had no idea it was that bad”. Right. And I’m like, “That’s cause I’ve been here, getting the DM’s and hearing the stories for almost 10 years”. Right.
Frank Bria (14:56):
I was involved with a company one time that did a culture survey to their employees. And one of the questions they asked is “How many of you could pay off an emergency of $1,000 in cash”? The percentage was so low that, I mean they basically sat down flabbergasted that, you know, all of this conversation about perks and benefits and salaries and stuff that may have.
Amanda Abella (15:23):
They don’t care!
Frank Bria (15:23):
Yeah. The vast majority of their audience was so strapped for cash or the vast majority of their employees, sorry.
Amanda Abella (15:28):
They weren’t even thinking about it.
Frank Bria (15:28):
Yeah. They can’t even think about stuff like that.
Amanda Abella (15:30):
Yeah. And here’s the other thing, and I didn’t bring this up because I knew HR wouldn’t be okay with it, but the audience ended up asking me what about making money on the side? Cause they all had side jobs, right. And then HR wasn’t too happy about it, but I’m like, “I didn’t bring it up. They brought it up”. This is the reality of the economy that we’re living in, don’t buy these job numbers. People are working two or three jobs right now. Right. So I know these things cause again, I’m in conversation all the time and you’re right, sometimes I get hired as like the Rosetta Stone.
Frank Bria (16:05):
Well, especially in the financial services sector, in banking sector, you know, for years now there’s been the, “what do we do about the millennials” and for a long time, and this is a black eye, I think, to most of the banking and financial services industry. Up until probably about 10 years ago, the only conversations I ever heard about millennials was millennials have no money, so we don’t care about them.
Amanda Abella (16:28):
Which is not necessarily true.
Frank Bria (16:28):
Well, no, it’s totally not true. But, forever, I think the financial services industry just sort of ignored an entire sector of the population who, frankly, are going through, I was going to say were going through but still are going through, a major personal financial crisis as a generation and just not enough focus on this at all. So the work you’re doing is critical.
Amanda Abella (16:56):
Yeah. And it’s interesting cause I work with a lot of financial coaches, as clients, and I’ve worked with a lot of CFPs who now have to go learn about financial coaching and they’re like, “what, this isn’t what we signed up for”. Because when you’re in corporate, CFP world, it’s come on, it’s sales, right? Let’s be real. Right? Then suddenly, you know, they can’t get people to even find the money for the investments and they find themselves having to ask questions like, “Well, what do you want out of your life”? And they’re like, “What? We’ve never, we don’t get training for this”. Right? And this is the stuff we have to start getting clear on, otherwise people don’t even get to a point where they need a CFP.
Frank Bria (17:38):
That is true. And so much of the work you know, I saw it, especially in the United States, I think in the United States we’re a bit behind on this. I think other countries do a little bit of a better job at this, but so much of the financial advice is all around retirement planning. And frankly I think most people can’t even see that far ahead.
Amanda Abella (17:57):
Oh yeah. And even the language we use for retirement planning is totally off base because we say saving for retirement, you ain’t saving for retirement. You’re investing for retirement.
Frank Bria (18:05):
Yeah. That’s, that’s a really good point.
Amanda Abella (18:08):
They’re not the same thing. And I think another place where there’s a lot of confusion is credit. There’s a lot of myths out there. People think their whole lives are run by these three numbers. They don’t realize that like, “Hey, whatever you got on Credit Karma, your car dealership doesn’t care and neither does the bank”. They don’t know these things because they’re not privy to it like someone who’s in the financial industry. Right. And that’s another one that causes a lot of confusion or they don’t know the difference between leveraging credit for investments and spending money. They don’t know the difference. Right. They don’t know the difference between investing and gambling. So it’s stuff where there’s just a lot of confusion going on and quite frankly, the financial industry knows, right. It’s not like they don’t know. Right. They haven’t exactly done a great job of helping the situation.
Frank Bria (19:02):
No, I know. So one of the reasons why I don’t work in that industry, I spent a long time there, I’ve got a book published in that space and I still won’t do it anymore.
Amanda Abella (19:12):
But I want to be really clear about something. And there are, cause I do work with a lot of financial companies. There are people in these companies who know that these things are going on and they’re trying so hard to change things around. But it’s a pretty heavily regulated industry. So they got to deal with that. There’s a lot of risk aversion stuff that they have to deal with.
Frank Bria (19:33):
And it’s a culture shift I think.
Amanda Abella (19:34):
Yeah, it’s a massive culture shift. But there are people in these companies who are really trying.
Frank Bria (19:39):
For sure. Absolutely. I mean I’ve seen that shift as well. That’s kind of why I said 10 years ago there was a real negative view, but I think in the last decade I definitely see a lot of these companies saying, “Hey you know, a millennial” and this is the funny thing. We talk about millennials, they’re 35 year old millennials, you know, this is not a 18 year old just out of college anymore. These are professionals, this is a very sophisticated and large segment of the population. I want to turn attention a little quickly because you have talked about the importance of entrepreneurship and its role essentially as a financial planning tool where people are earning money on the side. It’s a gig economy. But what are some mistakes or the myths that you’re seeing millennials make around their assumptions about entrepreneurship or starting a business that’s going to keep them held back a little bit?
Amanda Abella (20:40):
I think there’s two major ones that are coming to mind. The hustle 24/7 thing, which is not true. I work less hours than I did when I was making 22 grand a year. Right. I think that’s a part of it, but I think there’s also this other side of it, which is just manifest your way into some money and it’s like, “no, you actually have to work”. It’s somewhere in the middle of those two things, but I’ve noticed humans have a tendency of going too extreme. So I would say it was those two things. Another one I see a lot is, I’ve heard some crazy stories lately of people getting like swindled out of thousands upon thousands of dollars. But most times what I’ve realized when that happens is what I’ve noticed is people don’t realize, “Oh I have to like do market research and I have to put an offering together and when I start doing sales, all my shit, sorry, about money is going to start coming up and I have to deal with…” It’s hard. Entrepreneurship is the best personal development program there is cause you have to deal with your stuff or you’re not going to make it basically. What I find a lot of people going into is, people are in such financial anxiety and it’s not everybody, but most people are in such a state of financial anxiety for various reasons that they’re easily manipulated.
Frank Bria (22:11):
Yeah, that’s right.
Amanda Abella (22:12):
And I’ve noticed that’s a really big problem.
Frank Bria (22:15):
Yup. I almost wish that we were teaching young entrepreneurs or early stage entrepreneurs how to buy business services. How do you actually like do the research on the person that you’re thinking of buying. How do you, you know, take a look at your different options and make a logical decision because there’s so much emotion tied up in this. And you know, you’ve got a lot of entrepreneurs who are selling emotionally and then a lot of entrepreneurs who are buying emotionally and it’s just this toxic stew of…
Amanda Abella (22:49):
It’s horrible and I did a live video on it. I’m like, “Listen, yeah, there are a bunch of narcissists taking advantage of people with really low self esteem and feeling really anxious right now; at the same time, this is a tale as old as time”. So it’s always going to be there. It’s always been there. Right? So it’s just a matter of you making sure you don’t get caught up in that. And what I’ve noticed more than anything, it’s usually people who are very empathic. That’s one of the ones that I see. They’re so empathic, they really just want to help people. That’s one of them. I’ve noticed it’s also people who, and I joke about this with my own students, cause I do teach money mindset and abundance mindset. But I make a joke and I’m like, “You are limited to an hour a day with your inner child. From 9 to 5 you have to work”.
Frank Bria (23:41):
Amanda Abella (23:45):
Right? Cause some of them like to sit in that and then they think they’re working. And some people only teach it from that perspective. And that’s not to say that these things are not important. They are, I teach them. Right. But there’s a difference between even if you read like the Think and Grow Riches and The Sciences of Getting Riches book. You know, all those books they tell you to go work like no one said don’t work. Right.
Frank Bria (24:08):
No, I think you hit the nail on the head. These extreme positions are really unhealthy for anyone. The hustle 24/7 approach I think is incredibly self-serving and narcissistic. What people don’t understand is where that came from. You know, cause people look at Mark Zuckerberg and everyone else and they’re talking about hustle, hustle, hustle, hustle, and these entrepreneurs are “I slept in my car and dah, dah, dah, dah, dah”. But the thing is, what we don’t understand is, their audience are their employees. They are talking to the people working for them. Of course they want their employees to be hustling 24/7.
Amanda Abella (24:51):
I never thought about it that way but it’s totally true.
Frank Bria (24:51):
Yeah. That’s who they’re talking to. So it’s completely horrible for us to take that lesson because it’s completely self-serving to them. And then on the other hand, no one can doubt the importance of positive energy in what you do. But that’s not the only thing that’s going to get you where you want to go.
Amanda Abella (25:09):
No, a lot of people like to stay there. I’ve also noticed just in general, and this is just like a general society thing, there’s just a lot of shame and guilt when it comes to financial things that people have to kind of deal with. That’s what I mean by going a lot deeper. One of my clients right now, she does consulting for business finances, like getting them set up with the tax stuff and profitability. She’s almost like the person you hire before you hire a CFO, if that makes sense.
Frank Bria (25:40):
It does. Yeah.
Amanda Abella (25:40):
Yeah. So that’s what she does. And I had her go through a market research thing and she’s like, “I didn’t realize how angry people are at themselves for not having figured this out”. She goes, “I had no idea”.
Frank Bria (25:54):
I mean, you see, I saw a meme today, you know, talking about in school, you know, “Hey, can you help us understand taxes and how to pay for them? No, no, don’t worry about that”. But in that particular meme it was like, “Let’s learn about the mitochondria”.
Amanda Abella (26:07):
I’m so glad I learned about parallelograms and parabolas and all this shit I’ve never used.
Frank Bria (26:15):
So, I was a math teacher for like 10 years, so I totally get this. But you try to stay a little more practical than that.
Amanda Abella (26:22):
Yeah. I’ve never had to measure the circumference of anything in my adult life.
Frank Bria (26:30):
That’s funny. That’s funny. The voices of every math student I’ve ever had in my class. Like “What are we ever gonna use this stuff for”?
Amanda Abella (26:37):
Yeah. Meanwhile, and people freak out. And this used to be one of my main things I used to freak out cause I’m like, “Oh my God, money, so much math and I suck at math”. And I didn’t realize that, no actually this is actually pretty basic practical stuff. It’s not algebra, it’s not calculus, it’s not any of that stuff.
Frank Bria (26:55):
It’s pretty basic stuff. So I want to ask you this question before I let you go. So for those people who have a lot of this negative energy around money and finances, I mean it’s so telling when you did that speech and asked how many people had a positive conversation, only one person raised their hand. What’s the step out? How do you get out of that black hole?
Amanda Abella (27:21):
Oh my gosh. So I think number one, and I think this is really, really important. If you are in an environment where people are having that type of a conversation, you need to start getting around some other people. I think that’s number one. I don’t care if it’s online, I don’t care if you’re going to networking events, I don’t care if it’s internet friends. For me it was internet friends for years until I met them in person. But you need to start being around another kind of conversation and another way of thinking. If you start feeling a lot of resistance toward that, cause some people do, right. Start questioning it.
Frank Bria (28:05):
Yeah. There’s such power in the conversations that you’re not only having, but that you are a party to or listening to. That negativity, that mindset does sink in. It just seeps into what we’re thinking and doing.
Amanda Abella (28:20):
Yeah. And even if you had a great conversation at home, all you have to do is walk out the door, right? And then everybody else’s stuff about money cause it’s all social conditioning, starts to hit you like a two by four in the head. So you have to be super, super mindful of it. I mean I think it starts off with questioning your own beliefs about money. And what I have found with my clients is that inevitably turns into questioning your beliefs about yourself.
Frank Bria (28:47):
Sure, yeah. At the base right. That’s, this loops back to one of the common comments that you made earlier, which I absolutely love, which is that entrepreneurship in particular, but I think most money things, but entrepreneurship is a journey in self-discovery and in transformation. That’s what I tell people. I tell them the whole reason we do business growth work is because it’s a transformational experience. I mean, the most fun conversations, although the ones I kind of laugh at my clients about friendly laugh, is when they tell me, they want to grow from six to seven figures, but they’re really uncomfortable. It’s like, “yeah, this is going to be uncomfortable”, right?
Amanda Abella (29:29):
Yes. I’ve had clients start crying. Their limit was 250,000 a year and they start balling. Right. And there’s a lot that goes into it. I mean it’s what grew up with it’s whatever you, there’s a lot.
Frank Bria (29:43):
Yeah. I had a client tell me that she didn’t think she was worthy to make seven figures. So you know, I mean there’s a lot of stuff there for sure.
Amanda Abella (29:52):
Or sometimes people are afraid they’ll have to compromise their integrity and their values to get there. That’s the most common one. Yeah.
Frank Bria (29:59):
Yup. I hear that a lot too. Amanda, I would love to continue this conversation but, we’ve unfortunately run out of time and you’ve been generous with your time to overstay my welcome for this year. Thank you very much. I could keep talking with you about this for a very long time cause clearly we’re seeing eye to eye on a lot of this stuff. Thanks so much for making the time for us. I really appreciate it.
Amanda Abella (30:19):
Oh, thanks for having me to talk about one of my favorite topics ever.
Frank Bria (30:22):
Yeah, my pleasure. So as the audience is listening, if they want to connect with you, what’s a good way for them to do that?
Amanda Abella (30:28):
So I actually have a freebie for them because you told me kind of where your audience is at right now and they’re doing pretty okay. But I’m pretty sure your audience would like it if they got more media attention for their businesses so they can get more leads. It’s actually quite easy. It’s not as difficult as make people make it out to be and they don’t have to spend a ton of money on a PR company. It’s unnecessary. I’ve had clients get full features in Forbes without having to pay a dime to a PR company. So you just really have to learn how to pitch. So if they actually go to amandaabella.com/pitch they can sign up and they can get the exact email template I use to get on Entrepreneur On Fire back when my book launched, on 17 Business Insider, I was recently on Univision. It really just comes down to that pitch and doing it properly. And what I’ve noticed having been on the editorial side of things for as long as I was, is most people don’t know how to pitch.
Frank Bria (31:26):
Yeah, I think you’re right about that. That it is all about being able to communicate and connect with the things that important to the editor. So.
Amanda Abella (31:35):
Yup. And it’s usually a very basic email. It’s not even that big of a deal. Maybe five minutes to write the email, bang it out. And my assistant, I taught her how to do this and she started getting bites within 24 hours. So if you go to amandaabella.Com/Pitch. You can get it totally for free.
Frank Bria (31:52):
Perfect. Thank you so much. That’s a really gracious offer. The link is below the video. If you’re on YouTube, if you’re listening on the show notes page it’s there. If you’re out and about listening, come on back to the show notes page. You can click on through to connect with Amanda on that gracious offer. Thank you very much for that.
Amanda Abella (32:12):
You are welcome!
Frank Bria (32:12):
And thank you so much for being with us on the 6 to 7 Figures Show. I’ve been your host, Frank Bria. And just a quick reminder about the High Ticket Program core offer Blackbook contains more than 60 pages of standard operating procedures on how to run your coaching, consulting or expert based service business. You can download that for free at the show’s homepage, 6to7.show That’s 6to7.show for your free Blackbook. See you on the next episode of the 6 to 7 Figures Show. Make it happen.