We talk about sales training in this episode. Bill Caskey gives us the lowdown on how salespeople perform best and what keeps most salespeople from having the success they have the potential for. Bill and I talk about his sales training methodology and we discuss the biggest mistakes salespeople make when trying to improve their sales performance.
Bill has been training and coaching sales teams and their leaders for over 25 years. He has written several books including the bestseller same game rules which takes a radically new approach to business to business selling. He also has a podcast at BillCaskey.com