As you already know, we love entrepreneurs on the 6 to 7 Figures Podcast. However, one of the issues that many entrepreneurs face is that they have the passion and ambition, but not the right alignment for their life. There can be such a disconnect between what they want to do to make money and how they want to spend time with loved ones and family. All too often, this misalignment can create conflict and tension, which will torpedo a business faster than anything else.
To help us understand this problem from someone who’s lived through it, I’m talking with Ariana Sylvester, part of the duo behind Lifestyle Builders. Ariana was a reluctant spouse – pulled into the world of entrepreneurship by her husband, Tom. Tom had the epiphany that starting a business was the best way to build the lifestyle he wanted, and he was able to get Ariana on board, although it took a while for her to get to the same level of passion.
In this episode, our primary focus is on alignment. For so many entrepreneurs, they have this mindset of “I’ll start a business, then I’ll make money, and then I’ll have the life I want.” Unfortunately, that process is a bit oversimplified, as it ignores the most crucial aspect – putting in the work. Becoming an entrepreneur means long hours and a grueling schedule, which also means that your spouse and family have to be on the same page.
For Ariana, alignment happened because she wanted to support Tom and his vision. At first, his epiphany was a cause of significant strain. After buying a house and getting married, Tom started attending real estate courses, putting the charges on two credit cards – all without talking to Ariana.
After the initial clash, however, she recognized what he was trying to do and slowly, reluctantly, became his business partner. However, while she bought into Tom’s vision, not all spouses are going to, nor do they have to.
So, what does it take for alignment to occur for other entrepreneurs? Well, here are some of the things we discuss during our conversation:
- Breaking the Mindset – don’t assume that there is one path toward financial freedom. As a business owner, you have to understand that your needs are unique to you, not anyone else.
- Communicating With Your Family – you have a list of priorities, but have you shared them with your significant other? What are his or her priorities? If they’re not aligned with yours, then you’re going to experience problems down the road.
- Aligning Your Business With Your Client’s Needs – addressing your personal situation is only one step toward success. You also need to understand how your product or business is aligning with your customers. If you’re not offering the right solution for them, how can you expect them to buy from you?
According to Ariana, so many of the people she and Tom coaches are struggling with moving the needle for their business. They’ve been at it for a little while, but they can’t seem to gain traction. With Lifestyle Builders, they make sure to help entrepreneurs incubate and validate their ideas so that they can put the business on track.
We discuss so many great things in this episode, so be sure to check it out here. Also, you can see what Ariana and Tom are all about at tomandariana.com. If you want to see how their Lifestyle Builders program can work for you, visit them at wearelifestylebuilders.com as well.