In this episode, I talk with Patty Dominguez about the importance of positioning. She advocates for a concept called “Category of One” where you stand out among all potential competitors. So much so that your ideal client wouldn’t even consider an alternative. We talk about how to make that happen and why in this day and age, positioning is so critical.
Patty Dominguez is the founder of Positioning to Profit. She helps small business owners establish their Category of One status. She believes true expert positioning is comprised of two parts:: external (following a proven framework) and internal (aligning at the core), because your business results will always meet your identity.