In this episode, I talk with Lisanne Murphy about Facebook ads. She talks about the big mistakes most companies make when trying to launch ads. We discuss the importance of avatars and having a solid understanding of the psychology of your ideal client.
Amie is a strategy consultant focused on municipal infrastructure. I interview Amie about how she goes about leveraging strategy in her engagements. We discuss the challenges of aligning a large organization and what goes into a strategy plan.
This episode focuses on enterprise consulting and decision support. I interview João Teixeira who runs a consulting/software solutions company focused on helping law firms make better decisions. I ask Joao about helping companies get past their internal barriers to decision making. We also talk about the challenge of introducing complex and even mathematical tools to organizations and what the adoption curve looks like.
In this episode, Jeremy talks about the work he does with youth and entrepreneurs to get them to set goals and keep them. We discuss the importance of accountability.
I talk to Keegan LaMar about his athletic background and how it shapes the work he now does with high performers. We did into the concept of high performance in this interview and break it down into its parts. He discusses how his sports background allows him to connect with his clients as they suffer setbacks and overcome challenges.
In a unique take, this episode focuses on technology. I talk to Steve Waite of Simplii about the power of communication in your business. VoIP has transformed our ability to interact with prospects and customers. I ask Steve some of the best practices in phone communication and how a small business can leverage telephony to get a strategic advantage.
In this episode, I talk to Mandi Ellefson about scaling consulting services. She is one of the experts on how to grow a service business with done-for-you services. We talk about the big mistakes CEOs make when trying to scale their service businesses. She shares her process on productization and scale.
I interview Damon about the power of coaching executives. He discusses the process he uses to drive change and goal attainment among his clients. We also discuss how he lands new clients and how to accelerate “referral marketing.”
I interview Kyle about the power of video storytelling. Kyle talks about how he uses video to transform the story around brands and individual people. We also discuss the importance of aligning the story around the thing that’s most important to you.
Thom Shea is a former Navy SEAL and now runs a leadership consulting firm. We discuss how the lessons of the SEALs translate into the corporate world. We discuss how he leads leadership teams through the steps they need to take to accomplish their most important goals.