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Recently, we have spent quite a bit of time discussing program design and coaching program templates with a lot of folks and figuring out what component parts need to be there. There’s a difference between creating a program that’s actually successful for clients and actually gets them results, and one that you’re just wasting everybody’s time, including yours. There are three components that need to be a part of that in order to make that work. So in today’s post, we’ll talk through each of these things so that you can add them to your own program design.

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First of all, there is the skills component of your coaching program template. 

This is one that everyone sort of thinks once it’s here you’re all set. There are certain things that your client needs to be able to do. In fact, a services business is really just a set of tasks that need to be executed. Either by you, as the service provider, or by your client. And when you’ve designed your coaching program template correctly, executing these tasks will get your client the results. 

That’s the place you have to start.

What is the set of tasks that your client needs to execute in order to get the result? And if you have to execute them for them, where do they fit into the overall process? How many tasks are there? What’s your job, what’s their job? So that means that some of those tasks might require skills that your client doesn’t have. 

What are the skills your client needs?

What are the skills that your client needs in order to execute these tasks? Skills are typically taught through some kind of online training. Maybe the first time we run it, we’re in the pilot mode so we do it live and record them, that’s totally fine. But eventually, fundamentally it is your training sessions that you will execute with your client. You need to be able to teach the skills that they need. 

Now, think through all those skills, because some of those skills, you may not think your client needs, but they actually do. This was where the conversations in the program design process are really important because you can find out exactly where people are and what they need. 

There are a lot of people who do marketing, lead generation, or lead conversation, where there are some technical pieces required to execute. When you ask your client to do something like put up a landing page or host videos on a site, they may actually not know how.

Because you haven’t thought through that particular skill and you don’t teach it, you’re caught off guard by having to answer ad hoc questions or your client just gets lost and they don’t know how to execute. So it’s really important to know exactly what the skills are. 

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Accountability is the second thing you need in your coaching program template

Anytime there’s a set of tasks, they have to get executed. And that’s a completely different thing. So many entrepreneurs I hear these days say, “Well, I teach you, it’s your job to execute, it’s not my job. There’s nothing I can do to force you to execute.” And while that’s true, so many entrepreneurs use that as an excuse to basically not create the support systems necessary to actually execute the tasks. 

Accountability is your job as the program designer and as the program executor. Think about all the different ways you can create accountability. 

You can do something as simple as asking people what their commitments are and whether they’ve followed through on those commitments in a group. 

You could do something as complex as assigning an accountability partner to each of your clients. 

You can use masterminds, which is actually the reason that you have them is to create accountability, set goals, and achieve them in a group. 

You can create an automated messaging system, that helps people stay on track. 

But you need to design something which is an accountability system. So think through what it is that might be the best accountability system for your program and make sure that it gets done.

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The third thing that your coaching program template needs is mentorship

Now, let’s define what mentorship really is. Mentorship is the act of helping people apply skills in their own situation. You may teach skills and think, okay, do one, two, three and you’re done. The problem is that everyone’s situation is slightly different, so mentorship allows your client to apply the principles in their own situation. 

It is sometimes hard to do on your own. It can be kind of tricky to to say, “Okay, so, how do I actually use that? What language would I use in my own situation? I’ve got a list and not a social media platform, so how do I adapt the principles over here?” Because most of the skills that we teach in almost any program, personal development, business, are broad principles that have reasons and rules behind them. 

Sometimes we break the rules and it’s totally fine. This is why we even have a coaching program template to start with! The real thing that every client needs is someone who has traveled that path before, who can understand what the rules mean and how to break them if you want to, and when it’s right to, and how the principles apply in their own situation. 

Sometimes the mentor needs to help solve problems that weren’t anticipated that come up along the way. A lot of times that’s done through some kind of group call. In core offerings like 12-week programs, we suggest office hours are probably the best way to do that. But in longer programs, you’ll want to create mentorship opportunities in more intimate ways. 

Don’t confuse skills and mentorship

The important thing is that you don’t confuse skills with mentorship. Mentorship is about helping individual people apply the principles. Skills are about teaching them to begin with. One mistake that a lot of entrepreneurs make is they mix those two things together. So they’ll have a group coaching call where they teach stuff and then they answer questions. People are not in the position to be able to handle both of those things at the same time. 

It’s not particularly effective on anybody’s time. And what often happens is that the teaching portion of that call gets ignored because people don’t have an opportunity to just stop, pause, rewind, listen to stuff again and really get that principle down in-depth.


These are the three things: skills, accountability, mentorship. So think about SAM when you put your program together and review your coaching program template. It’s critically important that you put all of those into your program. Really excited that you guys are thinking about creating a group program, a high ticket program, getting paid what you’re worth. If you want more tips like this, join my Facebook group- High Ticket Program. You can just click on the link and join us, it’s absolutely free. And we have more of this stuff on a daily basis. Thanks you for reading. Drop me a note if you want to ask more questions about this or there’s something you’ve been dying to figure out about your own program.

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